IMPOSSIBLE is a performance lifestyle company focused on helping you push your limits and do something impossible.
Joel has been an advisor to several startups in the health + productivity space including Woven, LMNT, and more. Joel previously helped scale SpotHero marketing from 1-7 cities at their seed -> series A development. To date they’ve raised $180M+.
Ultimate was a side project of Impossible before scaling out to it’s own standalone business.
- Ultimate Meal Plans – easy meal planner for paleo, keto, low carb and aip diets.
- Ultimate Paleo Guide – a simple paleo 101 guide and recipe archive.